• Distribution (Place) Decisions
• Product Decisions
• Price Decisions
• Distribution (Place) Decisions
• Promotion Decisions
• Limitations of Distribution (Place) Decisions Framework

Distribution (Place) Decisions

Distribution is about getting the products to the customer. Some examples of distribution decisions include:

• Distribution channels
• Market coverage (inclusive, selective, or exclusive distribution)
• Specific channel members
• Inventory management
• Warehousing
• Distribution centers
• Order processing
• Transportation
• Reverse logistics